Sarees, a traditional Indian garment, have been an integral part of the country's cultural heritage for centuries. While the conventional handwoven sarees continue to hold a special place in every woman's heart, there's a contemporary twist that has taken the fashion world by storm - Printed Sarees. These modern interpretations of traditional weaves offer a perfect blend of heritage and style, making them a popular choice among fashion enthusiasts. Through this blog, we at Narumugai will explore the nuances of printed sarees.

The Art of Print:

Printed sarees are a celebration of artistry and creativity. With advancements in technology, the traditional handloom has paved the way for digital and block printing techniques, allowing designers to experiment with a myriad of patterns and motifs. Floral, geometric, abstract, and even narrative prints come to life on the delicate fabric, giving each saree a unique identity.

Versatility Redefined:

One of the significant advantages of printed sarees lies in their versatility. Whether you're attending a formal event, a casual gathering, or a festive occasion, there's a printed saree for every mood and setting. The extensive range of designs and colors makes it easy to find the perfect piece that complements your style and personality.

Comfort Meets Elegance:

Printed sarees are not only visually appealing but also incredibly comfortable. Crafted from lightweight fabrics like chiffon, georgette, and crepe, these sarees offer a breezy feel, making them ideal for all-day wear. The ease of draping and the comfort they provide have made printed sarees a favorite choice for women who want to look elegant without compromising on comfort.

Expressing Individuality:

Printed sarees allow women to express their individuality through fashion. Whether you prefer bold and vibrant prints or subtle and sophisticated patterns, there's a wide range of options to suit every taste. These sarees provide a canvas for personal expression, allowing women to showcase their style in a way that resonates with their personality.

A Contemporary Twist to Tradition:

While traditional handwoven sarees hold a timeless charm, printed sarees bring a contemporary twist to the age-old art of weaving. The fusion of traditional techniques with modern design sensibilities has resulted in a fresh take on sarees that appeals to a broader audience. The blend of heritage and modernity makes printed sarees a symbol of cultural evolution in the world of fashion.

Celebrities Setting Trends:

Printed sarees have gained immense popularity not just among the masses but also within the celebrity circuit. Bollywood divas and fashion influencers often grace red carpets and social events adorned in stunning printed sarees, setting trends and inspiring fashion enthusiasts worldwide. The influence of these style icons has catapulted printed sarees into the mainstream fashion scene, making them a must-have in every woman's wardrobe.

Sustainable Fashion:

In an era where sustainability is gaining prominence, printed sarees offer a more eco-friendly alternative to heavily embellished or embroidered counterparts. The digital and block printing techniques consume fewer resources compared to intricate handloom weaving or embroidery, making them a sustainable choice for fashion-conscious individuals who are mindful of their environmental impact.


Printed sarees have successfully carved a niche for themselves in the world of fashion, redefining the way we perceive traditional weaves. With their versatility, comfort, and the perfect marriage of tradition and modernity, these sarees have become an essential part of every woman's wardrobe. As we continue to celebrate our cultural heritage, the evolution of printed sarees serves as a testament to the timeless appeal of Indian fashion. Embrace the art of print, and let your saree tell a story of tradition and innovation. Thinking of buying the best sarees online? Think of Narumugai!

February 01, 2024 — Narumugai DM